Alfra UK Product Catalogue

Alfra UK is a Sheffield Based tool company. They required a brand new product price catalogue. I updated their old company brand and identity to use in the artwork. The product catalogue is 40 pages and the work involved quite detailed product specifications, images, tables, bullet points and listings. Using photoshop it was also necessary for me to cut out each product and place it as a transparent layer. The main layout and artwork was generated in Indesign. The final artwork was in a PDF format using CMYK with crop marks for litho print.